World of Warcraft as a lesson on project management

I know it's geeky as hell, but I saw this on Boing Boing and thought it was pretty interesting:

Joi Ito's talk at the 23rd Chaos Communications Congress in Berlin last week aimed to explain his obsession with World of Warcraft and MMOs in general. I saw Joi give a version of this talk once before -- he's basically working on the idea that these tools are an amazing way to learn leadership, teamwork, project management, planning and so forth (and he notes that blue-collar construction workers are generally better leaders than MBAs). It's a mind-blowing little riff, especially as he breaks down the way that the UI tweaks and the constitution of each guild are predictors of its long-term success (and how that can apply to the management of open source projects).